Experts for understanding
markets and consumers

In companies, especially in development and taxpayer-funded projects where there is no need to demonstrate the impact on business decisions, research becomes a “superfluous part” that simply needs to be done (or maybe not). The importance of asking customers for their input is no longer significant, and it doesn’t matter who actually conducts the research.

Things drastically change when new investments come into play – investments in new products, new markets, new talents – when the company decides where and how to proceed, trying to understand developmental patterns, the impact of COVID-19, and other elements that affect the development of new global chains and customer behavior. Without verified market insights, we quickly sail into the “hype” created by the online virtual world. It is only then that we realize research is not an expense but an integral part of the investment.

Arhea is our research partner, with whom we have developed a long-term research plan that we execute and successfully adapt to unforeseen circumstances and events through collaboration.
We have been working together since 2019, and together, we have also developed an approach to conduct research at the airport, aiming to track passengers’ experiences on-site. As the airport operator, this has allowed us to genuinely understand our passengers for the first time and establish regular monitoring of their demographics and satisfaction levels. Additionally, we can always turn to Arhea whenever we have a specific business task or challenge that can be solved with the help of our passengers, who are our customers.

In collaboration with Arhea, we consistently connect the market and the product.

For our ongoing innovations, the Arhea team collected and presented market data, identified patterns, described end users, provided insights, and assisted in defining strategies for the development of digital services and products. The result: our digital products solve real user problems.