http://www.arhea.si/eng/ en-gb sinisa@nospam.com (Sinisa) sinisa@nospam.com (Sinisa) Sun, 20 May 2012 09:38:39 +0200 Sun, 20 May 2012 09:38:39 +0200 http://backend.userland.com/rss e107 (http://e107.org) 60 http://www.arhea.si/eng/e107_images/button.png http://www.arhea.si/eng/ 88 31 http://www.arhea.si/eng/news.php?item.55.1 introductory lecture for the 54th Marketing Focus: Internet is changing the marketing present – how do you take its advantage?, which will take place on March 20, 2012.

Entering foreign markets, role of research in the Internet age

Basic goal of the market research is gaining information in order to minimize the risks when entering the new market. But what does that mean regarding the type of a company? Internet companies don’t even have new markets as they are present in the global market from the first day on, and the classic product companies often don’t even head for any foreign market, or when they do they are too cautious or slow. Is this true, what is the current situation? Authors will go through qualitative and quantitative methods, which companies use prior entering new market or launching new products, both the Internet and classical companies.

Presentation is available in the Library (in Slovene only).]]> meta.arh@nospam.com (Meta) Thu, 08 Mar 2012 17:40:45 +0100 http://www.arhea.si/eng/news.php?item.55.1 http://www.arhea.si/eng/news.php?item.54.1 gave a lecture on March 5 and 8, 2012, for the study program European Master of Tourism Management, performed at the Faculty of Economics, course Research Methods for Tourism(associate professor Irena Ograjenšek, PhD). She explained the students the difference between business and research problem and how to avoid a trap of researching the wrong problem; she also introduced the applicable value of projection techniques.]]> meta.arh@nospam.com (Meta) Thu, 08 Mar 2012 17:37:17 +0100 http://www.arhea.si/eng/news.php?item.54.1 http://www.arhea.si/eng/news.php?item.53.1 overview of syndicated studies on Slovene market, and also their basic applicable value and additional options for their use.]]> meta.arh@nospam.com (Meta) Fri, 10 Feb 2012 17:36:30 +0100 http://www.arhea.si/eng/news.php?item.53.1 http://www.arhea.si/eng/news.php?item.52.1
Read more (in Slovene only).
]]> meta.arh@nospam.com (Meta) Thu, 15 Dec 2011 17:34:53 +0100 http://www.arhea.si/eng/news.php?item.52.1 http://www.arhea.si/eng/news.php?item.51.1
Other opinions from Geni and other interviewees of Janja Simonič can be found in the article with the above title, published in newspaper Finance on December 14, 2011 (in Slovene only).
]]> meta.arh@nospam.com (Meta) Wed, 14 Dec 2011 17:32:49 +0100 http://www.arhea.si/eng/news.php?item.51.1 http://www.arhea.si/eng/news.php?item.50.1 Faculty of Social Studies the data sources of the market research companies that they are using for their planning and testing of the efficiency and successfulness of marketing communication (MC). We discussed the complexity of estimating the efficiency and successfulness of MC (Low, Mohr, 2001) – however, that should not be the reason not to do it! Data from the panels, omnibuses and various standardized researches can be useful tools.

Students of the Bologna graduate study programs, which are taught at the Faculty of Economics in English language, listened to our presentation as a part of the course Research Methods and Techniques (associate professors Irena Ograjenšek, PhD, and Marko Pahor, PhD) on November 7th. We presented the sources of applicable value of market researches, the meaning and the offer of syndicated and continuous studies as well as the increasing importance of qualitative research approaches.
]]> meta.arh@nospam.com (Meta) Tue, 08 Nov 2011 17:31:43 +0100 http://www.arhea.si/eng/news.php?item.50.1 http://www.arhea.si/eng/news.php?item.49.1 use of approaches, models and tools of the startup companies when developing new products - Customer development at the 50th Marketing Focus on June 15, 2011.

They said:
- What is characteristic of the (hi-tech) startup companies when it comes to development of products?
- Which tools are available to the startup companies for the testing of their ideas, hypotheses, products?
- What can the “big ones” learn from that?

You can read more in the presentation, which is also available in the Library (in Slovene only).]]> meta.arh@nospam.com (Meta) Thu, 16 Jun 2011 17:30:07 +0200 http://www.arhea.si/eng/news.php?item.49.1 http://www.arhea.si/eng/news.php?item.48.1

What every entrepreneur should know about market researches?

• When should a company conduct a research of the market? In which cases?

• How can a small company conduct a less complex market research quickly and inexpensively?

Geni’s answers are published in April issue of Podjetnik (in Slovene only).
]]> meta.arh@nospam.com (Meta) Tue, 24 May 2011 17:29:13 +0200 http://www.arhea.si/eng/news.php?item.48.1 http://www.arhea.si/eng/news.php?item.47.1 analysis of events in wider environment on the segment of youth, which is an important segment as they play 3 roles:
- they are the actual consumers: they have their own income (allowance, scholarships, salaries)
- they are indirect consumers: they have an important influence on consumption in a household, of other consumers ...
- they are the future consumers: they will be buying (more) in the future.

In general, analysis of environment is very important for the companies as it is
- hard to influence the line of forces of macro environment
- necessary to monitor them (opportunities and risks) and
- respond to them (recognition of unfulfilled needs).

This is why internal procedures of continuous analyzing of environment need to be established as they enable gathering of information for preparation of a strategy and making decisions on the company level, but also evaluating a possibility for introduction of new products or services, expansion to a new market…
]]> meta.arh@nospam.com (Meta) Sat, 21 May 2011 17:27:24 +0200 http://www.arhea.si/eng/news.php?item.47.1